GWP Discount Eligible

Named “Best Maternity Bra” by InStyle, this Stage 1 pregnancy-through-postpartum bra – with clip-down easy nursing access – is the ultimate in comfort. Nicole, size 36DD, wears a L in Black.

The Everything Bra

A Stage 1-optimized clip-down bra for 24/7 maternity through nursing comfort

$48

Multiple colors

A Stage 3 best-selling hands-free pumping and nursing bra with just one layer of silky-smooth fabric. Shown in Black.

The Do Anything Bra

Stage 3 hands-free pumping and nursing bra offering more support in a soft, silky fabric for ultimate flex

$58

Multiple colors

Craveably comfortable maternity-to-postpartum and C-section panty. Now available in a 5-Pack (shown in Black/Dusk/Slate).

The All-In Panty: 5-Pack

The most comfortable maternity-to-postpartum and C-Section panty, now in a 5-pack

~~$80~~ $58

Multiple colors

Craveably comfortable maternity-to-postpartum and C-section panty. Now available in a 3-Pack (shown in Ember/Clay/Grey).

The All-In Panty: 3-Pack

The most comfortable maternity to postpartum & C-section panty, now in a 3-pack

~~$48~~ $38

Multiple colors

Decadently delicious and made with all-natural, premium ingredients, including galactagogues—– foods used around the world to support milk production—to support you while breastfeeding. Choose your own 3-pack of Spiced Vanilla, Cacao, or Crema.

Lactation Latte (Select Your Flavor)

Delicious daily care to to support you while breastfeeding

$29.50

Multiple colors

Craveably comfortable high-waisted support designed for pregnancy through postpartum – that you'll want to wear well beyond. Yaritza wears Ember.

The All-In Panty: Single

The most comfortable maternity-to-postpartum and C-Section panty

$16

Multiple colors

Meet the So Easy Bra in Black. Sleek design, subtle support, and smooth fabric. Yanni is size 34DD and wears a size Medium.

The So Easy Bra 2.0

Stage 2 nursing and maternity bra with light support and chic pull-down access that makes feeding so easy

$52

Multiple colors

Ultra soft and reusable underwear made for the early postpartum period, but you'll want to wear them long thereafter.

Mesh Undies: 5-Pack

Bye bye hospital threads. Hello boyshorts.

$14

Our silicone-grip is perfect for pregnancy, postpartum, or chasing a toddler.

Cozy Socks: Grey

Grippy socks made for pregnancy, postpartum and parenting

$18

Postpartum prep made easier, offering all the research-backed products and information you need for birth recovery and breastfeeding.

Care for Birth Box

Complete care package for new parents, from birth recovery to breastfeeding

$89

Belly Band

Essential postpartum and C-section abdominal support

$50

Non-Slip Breast Pads: The Complete Set

Max leak protection + Minimal visibility. Total 6 pairs

$34

A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Nora, 34C, wears a size S in Grey Marl.

The Effortless Bra

A Stage 1-optimized pull-down bralette for 24/7 maternity through nursing comfort

$48

Multiple colors

Always-On Nursing Tank

An all-day and all-night nursing tank you’ll never want to take off

$58

Multiple colors

A t-shirt bra design with clip-down nursing access features light support and a sleek style to let you get back to feeling like you. Yanni, size 34DD, wears a M in Black.

The Back At It Bra

An easy-to-wear style with clip-down nursing access and light, Stage 2 support

$52

Multiple colors

Do Anything Bra

Stage 3 hands-free pumping and nursing bra offering more support in a soft, silky fabric for ultimate flex

$58

Multiple colors