Pregnancy

Pregnancy products and essentials, researched-informed and real life-inspired.
  • Quick-access nursing clips are easy to use one-handed and audibly snap when secured.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,423
    Multiple colors available
    From $34
    $48 From $34
    A barely-there maternity-to-postpartum bra co-designed with an IBCLC—built to last long after nursing ends.
    Sale
  • Craveably comfortable support for pregnancy through postpartum – that you'll want to wear well beyond. Alexis size 4 and wears a Small. Shown in Black/Dusk/Grey.

    The All-In Panty: 5-Pack

    The All-In Panty: 5-Pack

    4.5
    Rated 4.5 out of 5 stars
    1,645
    Multiple colors available
    From $53
    $58 From $53
    The most comfortable maternity-to-postpartum and C-Section panty.
    Sale
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    533
    Multiple colors available
    From $46
    $48 From $46
    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
    Sale
  • No matter where you are between pregnancy and postpartum, these are messages to live by.

    Pregnancy Hydration Bottle

    Pregnancy Hydration Bottle

    5.0
    Rated 5.0 out of 5 stars
    1
    $23
    $38 $23
    Easily fits in a cup holder, and features an easy-to-hold and sip design.
    Sale
  • Meredith is in her third trimester and is wearing size M. Shown in Clay.

    Under the Belly Panty

    Under the Belly Panty

    4.9
    Rated 4.9 out of 5 stars
    81
    Multiple colors available
    $16
    $16 $16
    Free the bump: A low-profile, adaptable fit throughout pregnancy and beyond.
  • The best of both worlds. The Effortless Bra features soft, stretchy straps that let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. The Everything Bra features Quick-access nursing clips are easy to use one-handed and audibly snap when secured.

    Stage 1 Bra Bundle

    Bundle & Save 10%

    Stage 1 Bra Bundle

    4.6
    Rated 4.6 out of 5 stars
    2,840
    $86
    $86
    Stage 1 maternity-through-postpartum comfort with two nursing styles to love.
  • It’s made with our bestselling certified fabric, which is incredibly soft and gentle on the delicate skin around your eyes. Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances.

    The Eye Mask 2.0

    The Eye Mask 2.0

    4.7
    Rated 4.7 out of 5 stars
    14
    $25
    $25
    A daily reminder to prioritize the much-needed rest you deserve.
  • Cozy Socks: Grey

    Cozy Socks: Grey

    Cozy Socks: Grey

    4.2
    Rated 4.2 out of 5 stars
    131
    $18
    $18 $18
    Grippy socks made for pregnancy, postpartum and parenting.
  • Shown in Lumen.

    The So Easy Bra

    The So Easy Bra

    4.6
    Rated 4.6 out of 5 stars
    233
    Multiple colors available
    From $46
    $48 From $46
    Your “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding.
    Sale
  • The ultimate in softness, this stretchy, underwear is designed to look and feel great throughout pregnancy and thereafter. Shown in Black/Grey/Lavender Haze. Stretchy material easily flexes to prioritize your comfort through every fluctuation. Shown in Black/Grey/Lavender Haze.

    Under the Belly Panty: 5-Pack

    Bundle & Save 28%

    Under the Belly Panty: 5-Pack

    4.9
    Rated 4.9 out of 5 stars
    81
    Multiple colors available
    $58
    $58
    Free the bump: A low-profile, adaptable fit throughout pregnancy and beyond.
  • Craveably comfortable high-waisted panty designed for pregnancy through postpartum – that you'll want to wear well beyond. Shown in Clay.

    The All-In Panty: Single

    The All-In Panty: Single

    4.5
    Rated 4.5 out of 5 stars
    1,645
    Multiple colors available
    $16
    $16 $16
    The most comfortable maternity-to-postpartum and C-Section panty.
  • Named “Most Comfortable Nursing Sleep Bra” by WhatToExpect, it was developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Nicole, 36 weeks pregnant, wears a L in The Everything Bra, Black.

    The Everything Set

    Bundle & Save 6%

    The Everything Set

    4.6
    Rated 4.6 out of 5 stars
    3,964
    $60
    $60
    Two bestselling styles for maximum comfort when you need it most.
  • It’s easy to feel overwhelmed with information, but our easy-to-understand cards help you feel supported and confident every step of the way.

    The Labor & Postpartum Prep Deck

    Sold out

    The Labor & Postpartum Prep Deck

    5.0
    Rated 5.0 out of 5 stars
    2
    $25
    $25
    Essential, research-backed info about birth, early postpartum and breastfeeding all in one place.
    Sold out