Pregnancy

Pregnancy products and essentials, researched-informed and real life-inspired.
  • A woman with curly hair models The Stage 1 Starter Kit, featuring an ultra-soft micromodal ribbed bralette and matching high-waisted underwear, standing confidently against a plain white background.

    The Stage 1 Starter Kit • Save 20%

    Bundle & Save 20%

    The Stage 1 Starter Kit • Save 20%

    4.7
    Rated 4.7 out of 5 stars
    2,530
    $146.96
    $182.70 $146.96
    Everything you need for the early days—two bra styles, nursing pads, and IBCLC-informed design.
    Sale
  • Shown in Black.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,437
    $49.90
    $49.90 $49.90
    A barely-there maternity-to-postpartum clip-down bra co-designed with an IBCLC—built to last long after nursing ends.
  • Craveably comfortable high-waisted panty designed for pregnancy through postpartum – that you'll want to wear well beyond. Shown in Clay.

    The All-In Panty: Single

    The All-In Panty: Single

    4.5
    Rated 4.5 out of 5 stars
    1,588
    $15.85
    $15.85
    The most comfortable maternity-to-postpartum and C-Section panty.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    550
    $49.90
    $49.90
    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
  • Shown in Lumen.

    The So Easy Bra

    The So Easy Bra

    4.6
    Rated 4.6 out of 5 stars
    234
    $49.90
    $49.90
    Your “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding.
  • Set of five women's underwear in Black/Dusk/Slate

    The All-In Panty: 5-Pack • Save 25%

    Bundle & Save 0%

    The All-In Panty: 5-Pack • Save 25%

    4.5
    Rated 4.5 out of 5 stars
    1,588
    $79.25
    $79.25 $59.50
    The most comfortable maternity-to-postpartum and C-Section panty.
  • A woman with dark hair in a ponytail wears The Eye Mask 2.0, light gray in color, and a maroon tank top. She has small earrings, a nose ring, and an upper arm tattoo. Shot against a plain white background. Ideal for pregnancy sleep comfort.

    The Eye Mask 2.0

    The Eye Mask 2.0

    4.8
    Rated 4.8 out of 5 stars
    13
    $25.00
    $25.00
    A daily reminder to prioritize the much-needed rest you deserve.
  • Meredith is in her third trimester and is wearing size M. Shown in Clay.

    Under the Belly Panty

    Under the Belly Panty

    4.9
    Rated 4.9 out of 5 stars
    104
    $15.85
    $15.85

    Clearance

    Free the bump: A low-profile, adaptable fit throughout pregnancy and beyond.
  • Stretchy material easily flexes to prioritize your comfort through every fluctuation. Shown in Black/Grey/Lavender Haze.

    Under the Belly Panty: 5-Pack Plus • Save 25%

    Bundle & Save 25%

    Under the Belly Panty: 5-Pack Plus • Save 25%

    4.9
    Rated 4.9 out of 5 stars
    104
    $79.25
    $79.25 $59.50
    Free the bump: A low-profile, adaptable fit throughout pregnancy and beyond.
  • No matter where you are between pregnancy and postpartum, these are messages to live by.

    The Mantra Bottle

    The Mantra Bottle

    5.0
    Rated 5.0 out of 5 stars
    1
    $18.00
    $38.00 $18.00
    40 oz of water. Six reminders to keep going.
    Sale
  • Gently press on a point commonly used in acupressure practices for centuries.

    24k Gold Plated Acupressure Ear Seed Kit for Natural Pregnancy Self-Care

    24k Gold Plated Acupressure Ear Seed Kit for Natural Pregnancy Self-Care

    $7.00
    $10.00 $7.00
    A grounding ritual for any stage of pregnancy—no scent, no swallowing, no fuss
    Sale
  • It’s easy to feel overwhelmed with information, but our easy-to-understand cards help you feel supported and confident every step of the way.

    The Labor & Postpartum Prep Deck

    Sold out

    The Labor & Postpartum Prep Deck

    5.0
    Rated 5.0 out of 5 stars
    2
    $25.00
    $25.00
    Essential, research-backed info about birth, early postpartum and breastfeeding all in one place.
    Sold out
  • A woman with long curly hair sits on the floor against a white background, wearing a black bra and underwear set paired with Cozy Socks: Grey. One hand rests on her knee while the other touches her hair.

    Cozy Socks: Grey

    Cozy Socks: Grey

    4.3
    Rated 4.3 out of 5 stars
    127
    $18.00
    $18.00
    Postpartum comfort with grip—because hospital socks don’t cut it.
  • A flat lay of The Little Luxuries Bundle —featuring a tote bag, tumbler, eye mask, gray socks, sticker sheet, green envelopes, acupressure ear seed kit, bandages & a green stick—arranged as hospital bag essentials for moms.

    The Little Luxuries Bundle • Save 23%

    Bundle & Save 23%

    The Little Luxuries Bundle • Save 23%

    4.8
    Rated 4.8 out of 5 stars
    13
    $60.00
    $77.99 $60.00
    Pamper yourself through every stage with comforts designed for more than just pregnancy—wellness tools and daily essentials that earn their place in your routine.
    Sale