Pregnancy

Pregnancy products and essentials, researched-informed and real life-inspired.
  • Designed to comfortably fit your body from maternity through every stage of breastfeeding and beyond. Catherine is 5 months postpartum and wears a size M.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,345
    $49.90
    $49.90

    BLACK FRIDAY SAVINGS

    A barely-there maternity-to-postpartum bra co-designed with an IBCLC—built to last long after nursing ends.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    507
    $49.90
    $49.90

    BLACK FRIDAY SAVINGS

    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
  • Shown in Lumen.

    The So Easy Bra

    The So Easy Bra

    4.6
    Rated 4.6 out of 5 stars
    229
    $49.90
    $49.90

    BLACK FRIDAY SAVINGS

    Your “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding.
  • Craveably comfortable high-waisted panty designed for pregnancy through postpartum – that you'll want to wear well beyond. Shown in Clay.

    The All-In Panty: Single

    The All-In Panty: Single

    4.5
    Rated 4.5 out of 5 stars
    1,560
    $14.00
    $14.00

    BLACK FRIDAY SAVINGS

    The most comfortable maternity-to-postpartum and C-Section panty.
  • Cotton coziness with a silicone-grip for every day and round the clock indoor wear.

    Cozy Socks: Grey

    Cozy Socks: Grey

    4.3
    Rated 4.3 out of 5 stars
    123
    $18.00
    $18.00

    BLACK FRIDAY SAVINGS

    Postpartum comfort with grip—because hospital socks don’t cut it.
  • Craveably comfortable maternity-to-postpartum and C-section panty. Shown in Black/Lavender Haze/Grey.

    The All-In Panty: 5-Pack & Save

    Bundle & Save 15%

    The All-In Panty: 5-Pack & Save

    4.5
    Rated 4.5 out of 5 stars
    1,560
    $59.50
    $70.00 $59.50

    BLACK FRIDAY SAVINGS

    The most comfortable maternity-to-postpartum and C-Section panty.
    Sale
  • Meredith is in her third trimester and is wearing size M. Shown in Clay.

    Under the Belly Panty

    Under the Belly Panty

    4.9
    Rated 4.9 out of 5 stars
    91
    $14.00
    $14.00

    BLACK FRIDAY SAVINGS

    Free the bump: A low-profile, adaptable fit throughout pregnancy and beyond.
  • Stretchy material easily flexes to prioritize your comfort through every fluctuation. Shown in Black/Grey/Lavender Haze.

    Under the Belly Panty: 5-Pack & Save

    Bundle & Save 15%

    Under the Belly Panty: 5-Pack & Save

    4.9
    Rated 4.9 out of 5 stars
    91
    $59.50
    $70.00 $59.50

    BLACK FRIDAY SAVINGS

    Free the bump: A low-profile, adaptable fit throughout pregnancy and beyond.
    Sale
  • The Eye Mask 2.0

    The Eye Mask 2.0

    The Eye Mask 2.0

    4.8
    Rated 4.8 out of 5 stars
    12
    $25.00
    $25.00

    BLACK FRIDAY SAVINGS

    A daily reminder to prioritize the much-needed rest you deserve.
  • No matter where you are between pregnancy and postpartum, these are messages to live by.

    The Mantra Bottle

    The Mantra Bottle

    5.0
    Rated 5.0 out of 5 stars
    1
    $18.00
    $38.00 $18.00

    BLACK FRIDAY SAVINGS

    40 oz of water. Six reminders to keep going.
    Sale
  • Gently press on a point commonly used in acupressure practices for centuries.

    Acupressure Ear Seed Kit for Natural Pregnancy Self-Care

    Acupressure Ear Seed Kit for Natural Pregnancy Self-Care

    $7.00
    $10.00 $7.00

    BLACK FRIDAY SAVINGS

    A grounding ritual for any stage of pregnancy—no scent, no swallowing, no fuss
    Sale
  • The best of both worlds. The Effortless Bra features soft, stretchy straps that let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. The Everything Bra features Quick-access nursing clips are easy to use one-handed and audibly snap when secured.

    Stage 1 Bra Bundle

    Bundle & Save 14%

    Stage 1 Bra Bundle

    4.7
    Rated 4.7 out of 5 stars
    2,736
    $85.90
    $99.80 $85.90

    BLACK FRIDAY SAVINGS

    Stage 1 maternity-through-postpartum comfort with two nursing styles to love.
    Sale
  • Named “Most Comfortable Nursing Sleep Bra” by WhatToExpect, it was developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Nicole, 36 weeks pregnant, wears a L in The Everything Bra, Black.

    The Everything Set

    Bundle & Save 7%

    The Everything Set

    4.6
    Rated 4.6 out of 5 stars
    3,801
    $59.43
    $63.90 $59.43

    BLACK FRIDAY SAVINGS

    Two bestselling styles for maximum comfort when you need it most.
    Sale
  • It’s easy to feel overwhelmed with information, but our easy-to-understand cards help you feel supported and confident every step of the way.

    The Labor & Postpartum Prep Deck

    Sold out

    The Labor & Postpartum Prep Deck

    5.0
    Rated 5.0 out of 5 stars
    2
    $25.00
    $25.00
    Essential, research-backed info about birth, early postpartum and breastfeeding all in one place.
    Sold out