Pregnancy

Pregnancy products and essentials, researched-informed and real life-inspired.
  • The Stage 1 Starter Kit • Save 24%

    The Stage 1 Starter Kit • Save 24%

    Bundle & Save 24%

    The Stage 1 Starter Kit • Save 24%

    4.7
    Rated 4.7 out of 5 stars
    2,483
    $121.52
    $159.70 $121.52
    Everything you need for the early days—two bra styles, nursing pads, and IBCLC-informed design.
    Sale
  • Pregnancy Comfort Kit • Save 15%

    Pregnancy Comfort Kit • Save 15%

    Bundle & Save 15%

    Pregnancy Comfort Kit • Save 15%

    4.3
    Rated 4.3 out of 5 stars
    135
    $59.50
    $70.00 $59.50
    Five practical essentials designed to support your everyday comfort and wellness throughout pregnancy—no extras, just what works.
    Sale
  • Pregnant model wearing a black clip down nursing bra, labeled as Nicole, 8 months pregnant, 36B, size medium. Shown in Black.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,402
    $49.90
    $49.90 $49.90
    A barely-there maternity-to-postpartum clip-down bra co-designed with an IBCLC—built to last long after nursing ends.
  • Craveably comfortable maternity-to-postpartum and C-section panty. Shown in Black/Lavender Haze/Grey.

    The All-In Panty: 5-Pack • Save 25%

    Bundle & Save 25%

    The All-In Panty: 5-Pack • Save 25%

    4.5
    Rated 4.5 out of 5 stars
    1,579
    $79.25
    $79.25 $59.50
    The most comfortable maternity-to-postpartum and C-Section panty.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    539
    $49.90
    $49.90
    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
  • The Little Luxuries Bundle • Save 23%

    The Little Luxuries Bundle • Save 23%

    Bundle & Save 23%

    The Little Luxuries Bundle • Save 23%

    4.8
    Rated 4.8 out of 5 stars
    12
    $60.00
    $77.99 $60.00
    Pamper yourself through every stage with comforts designed for more than just pregnancy—wellness tools and daily essentials that earn their place in your routine.
    Sale
  • Craveably comfortable high-waisted panty designed for pregnancy through postpartum – that you'll want to wear well beyond. Shown in Clay.

    The All-In Panty: Single

    Sold out

    The All-In Panty: Single

    4.5
    Rated 4.5 out of 5 stars
    1,579
    $15.85
    $15.85
    The most comfortable maternity-to-postpartum and C-Section panty.
    Sold out
  • Cozy Socks: Grey

    Cozy Socks: Grey

    Cozy Socks: Grey

    4.3
    Rated 4.3 out of 5 stars
    126
    $18.00
    $18.00
    Postpartum comfort with grip—because hospital socks don’t cut it.
  • Meredith is in her third trimester and is wearing size M. Shown in Clay.

    Under the Belly Panty

    Under the Belly Panty

    4.9
    Rated 4.9 out of 5 stars
    102
    $15.85
    $15.85
    Free the bump: A low-profile, adaptable fit throughout pregnancy and beyond.
  • Stretchy material easily flexes to prioritize your comfort through every fluctuation. Shown in Black/Grey/Lavender Haze.

    Under the Belly Panty: 5-Pack • Save 25%

    Bundle & Save 25%

    Under the Belly Panty: 5-Pack • Save 25%

    4.9
    Rated 4.9 out of 5 stars
    102
    $79.25
    $79.25 $59.50
    Free the bump: A low-profile, adaptable fit throughout pregnancy and beyond.
  • The Eye Mask 2.0

    The Eye Mask 2.0

    The Eye Mask 2.0

    4.8
    Rated 4.8 out of 5 stars
    12
    $25.00
    $25.00
    A daily reminder to prioritize the much-needed rest you deserve.
  • No matter where you are between pregnancy and postpartum, these are messages to live by.

    The Mantra Bottle

    The Mantra Bottle

    5.0
    Rated 5.0 out of 5 stars
    1
    $18.00
    $38.00 $18.00
    40 oz of water. Six reminders to keep going.
    Sale
  • Gently press on a point commonly used in acupressure practices for centuries.

    24k Gold Plated Acupressure Ear Seed Kit for Natural Pregnancy Self-Care

    24k Gold Plated Acupressure Ear Seed Kit for Natural Pregnancy Self-Care

    $7.00
    $10.00 $7.00
    A grounding ritual for any stage of pregnancy—no scent, no swallowing, no fuss
    Sale
  • Shown in Lumen.

    The So Easy Bra

    Sold out

    The So Easy Bra

    4.6
    Rated 4.6 out of 5 stars
    232
    $49.90
    $49.90
    Your “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding.
    Sold out
  • It’s easy to feel overwhelmed with information, but our easy-to-understand cards help you feel supported and confident every step of the way.

    The Labor & Postpartum Prep Deck

    Sold out

    The Labor & Postpartum Prep Deck

    5.0
    Rated 5.0 out of 5 stars
    2
    $25.00
    $25.00
    Essential, research-backed info about birth, early postpartum and breastfeeding all in one place.
    Sold out