The Effortless Bra

The Effortless Bra

$49.90
$49.90
Extra savings Preorder
A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
  • A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Shown in Lavender Haze.
    A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Shown in Lavender Haze.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.
    Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.
  • Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Shown in Lavender Haze.
    Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Shown in Lavender Haze.
  • Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances. Shown in Lavender Haze.
    Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances. Shown in Lavender Haze.
  • Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Lavender Haze.
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Lavender Haze.
  • Our open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Shown in Lavender Haze.
    Our open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Shown in Lavender Haze.
  • A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Shown in Black.
    A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Shown in Black.
  • Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Shown in Black.
    Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Shown in Black.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Black.
    Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Black.
  • Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Black.
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Black.
  • Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support. Shown in Black.
    Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support. Shown in Black.
  • Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Shown in Black.
    Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Shown in Black.
  • Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look.
    Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look.
  • Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Shown in Black.
    Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Shown in Black.
  • Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Cherelle is 7 weeks postpartum and wears a size XL. Shown in Clay.
    Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Cherelle is 7 weeks postpartum and wears a size XL. Shown in Clay.
  • Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look. Cherelle is 7 weeks postpartum and wears a size XL. Shown in Clay.
    Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look. Cherelle is 7 weeks postpartum and wears a size XL. Shown in Clay.
  • A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Unlike traditional pull-down nursing bras, an open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Unlike traditional pull-down nursing bras, an open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Grey Marl.
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Grey Marl.
  • Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look. Shown in Grey Marl.
    Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look. Shown in Grey Marl.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Grey Marl.
    Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Grey Marl.
  • Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Shown in Grey Marl.
    Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Shown in Grey Marl.
  • Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Shown in Grey Marl.
    Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Shown in Grey Marl.
  • The same. But different. These Stage 1 bras have the same award-winning fit and feel with a few key design variations to give you options so you can do you. Shown in Black, Clay, Lavender Haze, Grey Marl, Ember, Himalaya, Falls, Moon.
    The same. But different. These Stage 1 bras have the same award-winning fit and feel with a few key design variations to give you options so you can do you. Shown in Black, Clay, Lavender Haze, Grey Marl, Ember, Himalaya, Falls, Moon.
  • If you’re pregnant and between sizes, we recommend sizing up. If you’re in your first 6 months of breastfeeding and between sizes, we recommend sizing down. Shown in Black, Clay, Lavender Haze, Grey Marl.
    If you’re pregnant and between sizes, we recommend sizing up. If you’re in your first 6 months of breastfeeding and between sizes, we recommend sizing down. Shown in Black, Clay, Lavender Haze, Grey Marl.
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Bodily

The Effortless Bra

The Effortless Bra

Single 3-Pack • Save 20% Save 20%
A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
4.8
Rated 4.8 out of 5 stars
515
$49.90
$49.90
Extra savings Preorder
Color: Lavender Haze
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If you love our award-winning Everything Bra, meet the sleeker pull-down version.Same ultra-soft, super-stretchy fabric, now with a flattering V-neck and easy pull-down access. No clips means it wears like a real bralette, long after postpartum.

  • Pull-down nursing access: No clips, no fumbling, no learning curve
  • Ultra-soft, flexible fabric: Stretches and recovers through pregnancy, postpartum, and beyond
  • Sleek V-neck silhouette: Looks like an everyday bralette, not a nursing bra
  • IBCLC-developed: Designed to support comfortable, confident nursing
  • Thoughtful construction: Fabric tested to the OEKO-TEX® Standard 100, meaning it’s screened for over 1,000 harmful substances, with zero constriction and 5-row adjustable back clasps for a flexible fit.

Wear it day or night, at home or out. Built for comfort now, and made to last well beyond the fourth trimester.

Please note: Buy more, save more pricing cannot be combined with discount codes or additional offers.

  • Developed with an IBCLC lactation consultant

Why You'll Love It

  • Clip-free, instant pull-down access for no-fuss nursing—day or night
  • High-stretch, low-tension elastic straps designed for effortless pull-down access
  • Slider-adjustable straps to accommodate size fluctuations
  • Wide, non-constrictive underbust band for light support without digging or binding
  • Developed with a lactation consultant (IBCLC) to optimize breast health through every stage
  • Designed to live in—sleep, nurse, lounge, and go out with ease

Why aren't pads included?

In the early stages of breastfeeding (Stage 1), your breast tissue is highly sensitive and dynamic. Fixed or structured padding can apply pressure in ways that increase the risk of common breastfeeding complications.

Instead of built-in padding, we recommend using nursing pads.

Our Low Profile Breast Pads are designed to be soft against the skin, allow natural breast movement within the bra, and offer gentle coverage without unnecessary compression. They also provide absorption, using organic materials—unlike most fixed pads, which rely on synthetic materials and chemicals.

For full protection, we also offer Full Coverage Breast Pads for higher absorption needs.

If you prefer a more built-in feel, we designed a slit on each side of The Effortless Bra so you can easily insert your own removable padding.

Your breast health is our priority—especially when it matters most.

Find Your Best Fit

Materials and Care

  • Materials: 49% Viscose; 43% Micromodal; 8% Elastane
  • Care: Machine wash cold on a gentle cycle. Do not bleach. Line dry. Low iron.
  • Designed in NYC and manufactured in China.
  • Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances.

We avoid chemical treatments for stain prevention, so some colors may discolor more easily. To keep your bra stain-free, we recommend using breast pads, as both breast milk and nursing balms contain oils that can leave marks.

FAQ

How does the Effortless Bra make nursing easier?

  • Clip-free, instant pull-down access—no clips to fumble with, day or night
  • High-stretch, low-tension elastic straps designed for effortless pull-down

What makes the fabric different?

  • Ultra-soft, breathable, featherlight fabric made to OEKO-TEX® 100 safety standards
  • Breathable design promotes healthy airflow and reduces risk of breastfeeding complications

Will it stretch and fit as my body changes?

  • Signature 5-row back closure for flexible band sizing
  • Slider-adjustable straps to accommodate cup fluctuations
  • High-stretch fabric that adapts and recovers as your body evolves

Does it offer support without constriction?

  • Wide, non-constrictive underbust band for light, flexible support without digging, pinching, or pressure
  • Thoughtfully structured to minimize common points of constriction while keeping you comfortably supported

Is it designed with breastfeeding safety in mind?

  • Developed alongside an IBCLC (International Board Certified Lactation Consultant) to optimize breast health from pregnancy through every stage of breastfeeding and beyond

Can I really live in it day and night?

  • Yes—designed for sleeping, nursing, lounging, and going out with ease
  • Featherlight feel and adaptive stretch make it a go-to through pregnancy, postpartum,
    and well beyond the fourth trimester

Our Straps:

  • This soft elastic strap is designed to look minimal, but like all of our bras, we increase the width for sizes L-XL, ensuring additional support without digging into skin for a range of body shapes.


A Note For Smaller Cup Sizes:

  • To ensure that the cups in this style stay under your breast while you nurse, release a little slack in your strap before pulling down.

HASSLE-FREE RETURNS

Easy Hassle-Free 30-Day Returns

Not the right fit? You have 30 days from delivery to return. Returns with store credit are free, or choose a refund to your original payment method for a $12 processing fee. Items must be unworn and unwashed with tags attached.

For hygiene and safety reasons, we're unable to accept returns on underwear, nursing pads, lattes, belly bands or Final Sale items. If you purchased bundles or multi-packs, we'll need the full set back – we can't accept partial returns.

View full return policy

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  • Named 'Best Comfy Bra' by Pregnant Chicken

How to choose a bra that optimizes your breast health.

Stage 1 Stage 2 Stage 3 Pregnancy

Months 0-3 Postpartum

In Stage 1, you will likely experience major fluctuations as your body adapts to increasing levels of milk production. This is when breasts are most likely to get engorged and the associated risks of clogged ducts and mastitis is highest.

WE RECOMMEND

All-day and sleeping:
No bra or a super stretchy, non-compressive bra, like The Everything Bra or The Effortless Bra

For pumping or more support:
You can wear a more structured bra—like The So Easy Bra, or The Do Anything Bra—for 3 hours or less. In Stage 1 you’re at greater risk for complications like plugged ducts and mastitis, which is why we recommend wearing more compressive bras – like pump bras – for only a few hours. The idea is that you want to avoid becoming engorged, or even full of milk, while wearing a compressive bra. In Stage 1, that happens more frequently, hence the 3-hour limit for wearing compressive bras during this period.

Months 3-6 Postpartum

In Stage 2, your breasts are still adjusting to lactation, but fluctuations are less extreme. This means the frequency of engorgement decreases so you can introduce a bit of support in your all-day bra.

WE RECOMMEND

All-day:
You can introduce more shape and support as long as it still stretches with fluctuations — like The So Easy Bra. For sleeping:
If you are lactating, you should always go back to a Stage 1 Bra — like The Everything Bra or The Effortless Bra — or no bra at night when breasts are most full.

For pumping or more support:
You can wear a more structured bra — like The Do Anything Bra — for 4 hours or less. In Stage 2 you’re still at increased risk for complications like plugged ducts and mastitis, so we recommend wearing more compressive bras – like pump bras – for several hours at most. The idea is that you want to avoid becoming engorged, or even full of milk, while wearing a compressive bra. In Stage 2 that happens more frequently, hence the 4-hour limit for wearing compressive bras during this period.

Months 6+ Postpartum

In Stage 3, your breasts have adjusted more and fluctuate less. The fat content of your milk also increases and the rate of your baby's growth slows, so feeding may be less frequent. With that, the risk of complications is much lower (but not zero), so it's safe to wear a bra with more support during the day.

WE RECOMMEND

All-day:
You can wear a more structured bra — like The Do Anything Bra — as long as you pump or nurse every 3-4 hours to avoid engorgement.

For sleeping:
If you are lactating, you should always go back to a Stage 1 bra — like The Everything Bra or The Effortless Bra — or no bra at night when breasts are most full.

Pre-Lactation

While pregnant, the bra you wear comes down to comfort. Only once you are lactating does your bra impact breast health. Until birth, wear what feels good.

Bodily Tip: During pregnancy, the balance of support and stretch in our Stage 2 bra — The So Easy Bra — is an ideal combination to maximize comfort through your bodily changes.

Did You Know?

Most common breastfeeding issues are linked to the bras we wear. But wearing a bra that you like shouldn't expose you to features that can negatively impact milk supply, or potentially increase risk of clogged ducts and mastitis. That's why we created a system for selecting bras that makes it easy to optimize for breast health (check out The Stages of Breastfeeding for choosing a nursing bra that's right for you), and designed all of our bras together with a lactation consultant.

Guidance from our IBCLC

How to Choose a Nursing Bra:
Unsure of what kind of nursing is right for you and your body? Want to make sure that you are reducing factors that potentially contribute to clogged ducts and mastitis as much as possible? Check out our easy guide to choosing the right bra here. We've made it as easy as 1-2-3.

More information

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