The Effortless Bra

The Effortless Bra

$48
$48
Extra savings Ships by
Our #1 best-seller, redesigned as a pulldown by popular demand, is our softest bra yet—featuring an intuitively structured V-neck for effortless feedings.
  • A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Shown in Black.
    A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Shown in Black.
  • A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Shown in Lavender Haze.
    A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Shown in Lavender Haze.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.
    Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.
  • Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Shown in Lavender Haze.
    Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Shown in Lavender Haze.
  • Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances. Shown in Lavender Haze.
    Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances. Shown in Lavender Haze.
  • Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Lavender Haze.
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Lavender Haze.
  • Our open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Shown in Lavender Haze.
    Our open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Shown in Lavender Haze.
  • A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Nora wears size. Shown in Grey Marl.
    A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Nora wears size. Shown in Grey Marl.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Nora is 6 months postpartum wearing a size S. Shown in Grey Marl.
    Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Nora is 6 months postpartum wearing a size S. Shown in Grey Marl.
  • Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look. Tahirah, 38D, wears a size L. Shown in Grey Marl.
    Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look. Tahirah, 38D, wears a size L. Shown in Grey Marl.
  • Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Diana, 36B, is 38 weeks pregnant and wearing a size M. Shown in Grey Marl.
    Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Diana, 36B, is 38 weeks pregnant and wearing a size M. Shown in Grey Marl.
  • Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Nora, 34C, wears a size S. Shown in Grey Marl.
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Nora, 34C, wears a size S. Shown in Grey Marl.
  • Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Tahirah, 38D, is 8 months postpartum and wearing a size L. Shown in Grey Marl.
    Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Tahirah, 38D, is 8 months postpartum and wearing a size L. Shown in Grey Marl.
  • Unlike traditional pull-down nursing bras, an open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Nora, 34C, is 6 months postpartum wearing a size S. Shown in Grey Marl.
    Unlike traditional pull-down nursing bras, an open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Nora, 34C, is 6 months postpartum wearing a size S. Shown in Grey Marl.
  • Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances. Tahirah, Diana, and Nora – members of the Bodily community – wear (left to right) size L, M, and S. Shown in Grey Marl.
    Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances. Tahirah, Diana, and Nora – members of the Bodily community – wear (left to right) size L, M, and S. Shown in Grey Marl.
  • Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Shown in Black.
    Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Shown in Black.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Black.
    Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Black.
  • Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Black.
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Shown in Black.
  • Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support. Shown in Black.
    Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support. Shown in Black.
  • Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Shown in Black.
    Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Shown in Black.
  • Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look.
    Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look.
  • Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Shown in Black.
    Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Shown in Black.
  • Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Cherelle is 7 weeks postpartum and wears a size XL. Shown in Clay.
    Our custom five-row back closure and slider straps accommodate your body’s incredible changes from pregnancy all the way through postpartum. Cherelle is 7 weeks postpartum and wears a size XL. Shown in Clay.
  • Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look. Cherelle is 7 weeks postpartum and wears a size XL. Shown in Clay.
    Like all of our styles, this bra offers wider straps for larger cup sizes (L, XL) for added support while still maintaining a minimal look. Cherelle is 7 weeks postpartum and wears a size XL. Shown in Clay.
  • A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    A Stage 1 pull-down maternity-through-nursing bralette – but make it chic with a triangle silhouette. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Ultra-stretchy fabric moves with your body and is incredibly soft on sensitive nipples and skin. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Unlike traditional pull-down nursing bras, an open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Unlike traditional pull-down nursing bras, an open back design combined with high side panels gives balanced coverage that gently smooths without any bulk. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
    Designed to comfortably fit your body from pregnancy through every stage of breastfeeding and beyond. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.
  • The same. But different. These Stage 1 bras have the same award-winning fit and feel with a few key design variations to give you options so you can do you. Shown in Black, Clay, Lavender Haze, Grey Marl, Ember, Himalaya.
    The same. But different. These Stage 1 bras have the same award-winning fit and feel with a few key design variations to give you options so you can do you. Shown in Black, Clay, Lavender Haze, Grey Marl, Ember, Himalaya.
  • If you’re pregnant and between sizes, we recommend sizing up. If you’re in your first 6 months of breastfeeding and between sizes, we recommend sizing down. Shown in Black, Clay, Lavender Haze, Grey Marl.
    If you’re pregnant and between sizes, we recommend sizing up. If you’re in your first 6 months of breastfeeding and between sizes, we recommend sizing down. Shown in Black, Clay, Lavender Haze, Grey Marl.
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Bodily

The Effortless Bra

The Effortless Bra

Single 3-Pack
Our #1 best-seller, redesigned as a pulldown by popular demand, is our softest bra yet—featuring an intuitively structured V-neck for effortless feedings.
4.8
Rated 4.8 out of 5 stars
522
$48
$48
Extra savings Ships by
Color
Size Size guide

✨Up to 25% off our Spring Collection + 15% off all orders $125+. Savings auto-applied in cart.

A redesign of our #1 best-seller—soft as "boob clouds" for the early days and awarded by Women’s Health, InStyle, and What to Expect—now remade as a pulldown by popular demand.

From nighttime nursing marathons to on-the-go feedings in those first hazy weeks, the Effortless Bra makes breastfeeding as seamless as possible. Its intuitively structured V-neck, crafted from the softest, stretchiest elastic, provides gentle yet secure support, keeping you comfortably in place.

Designed for maximum comfort and optimal health, it features the same essentials as our ultra-popular Everything Bra—ultrasoft, breathable fabric for when your breasts are changing the most, plus zero constriction on underbust milk ducts. Featherlight and barely-there by design, it enhances air circulation to minimize complications. The Effortless Bra pairs perfectly with our non-slip pads and offers a sleek, low-profile silhouette under t-shirts.

  • Developed with an IBCLC lactation consultant

Why You'll Love It

  • Clip-free, pull-down quick and easy nursing access
  • High stretch, low tension elastic straps for comfortable pull-down access
  • Breathable, ultra-soft, super-stretchy fabric that is made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances
  • Slider-adjustable straps for cup fluctuations
  • Signature five-row back closure for band size changes
  • Wide underbust band for light support with no points of constriction
  • Developed with a lactation consultant to optimize breast health from pregnancy through every stage of breastfeeding and beyond

Why aren't pads included?

In Stage 1, we don’t recommend fixed or structured padding. During this time, the risk of experiencing common breastfeeding ailments is at its highest. If you are looking for coverage that padding provides, we highly recommend utilizing solutions like nursing pads. Our Low Profile Breast Pads were designed exactly for this – because they are not fixed and against your breast, they provide mobility that is necessary when experiencing engorgement. While fixed padding is not optimized for Stage 1, if you do prefer coverage with a more built-in feel, we designed a slit on each side for you to insert your own padding.

Find Your Best Fit

Materials and Care

  • Materials: 49% Viscose; 43% Micromodal; 8% Elastane
  • Care: Machine wash cold on a gentle cycle. Do not bleach. Line dry. Low iron.
  • Designed in NYC and manufactured in China.
  • Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances.

We avoid chemical treatments for stain prevention, so some colors may discolor more easily. To keep your bra stain-free, we recommend using breast pads, as both breast milk and nursing balms contain oils that can leave marks.

Returns

  • Items are eligible for return as long as the original tags are attached or they are unopened in the original packaging. *multi-packs must be returned in full. We do not accept partial returns of multi-packs. 
  • For hygienic reasons we do not accept returns of panties or personal care products that have been opened.
  • Bras, socks and other non-panty apparel may be tried on, but we cannot accept returns of any item that shows signs of being worn or is missing original tags.
  • Our full return and shipping policy is here.
  • For questions on fit or sizing, email us at hello@itsbodily.com
View full details

  • Named 'Best Comfy Bra' by Pregnant Chicken

How to choose a bra that optimizes your breast health.

Stage 1 Stage 2 Stage 3 Pregnancy

Months 0-3 Postpartum

In Stage 1, you will likely experience major fluctuations as your body adapts to increasing levels of milk production. This is when breasts are most likely to get engorged and the associated risks of clogged ducts and mastitis is highest.

WE RECOMMEND

All-day and sleeping:
No bra or a super stretchy, non-compressive bra, like The Everything Bra or The Effortless Bra

For pumping or more support:
You can wear a more structured bra—like The So Easy Bra, or The Do Anything Bra—for 3 hours or less. In Stage 1 you’re at greater risk for complications like plugged ducts and mastitis, which is why we recommend wearing more compressive bras – like pump bras – for only a few hours. The idea is that you want to avoid becoming engorged, or even full of milk, while wearing a compressive bra. In Stage 1, that happens more frequently, hence the 3-hour limit for wearing compressive bras during this period.

Months 3-6 Postpartum

In Stage 2, your breasts are still adjusting to lactation, but fluctuations are less extreme. This means the frequency of engorgement decreases so you can introduce a bit of support in your all-day bra.

WE RECOMMEND

All-day:
You can introduce more shape and support as long as it still stretches with fluctuations — like The So Easy Bra. For sleeping:
If you are lactating, you should always go back to a Stage 1 Bra — like The Everything Bra or The Effortless Bra — or no bra at night when breasts are most full.

For pumping or more support:
You can wear a more structured bra — like The Do Anything Bra — for 4 hours or less. In Stage 2 you’re still at increased risk for complications like plugged ducts and mastitis, so we recommend wearing more compressive bras – like pump bras – for several hours at most. The idea is that you want to avoid becoming engorged, or even full of milk, while wearing a compressive bra. In Stage 2 that happens more frequently, hence the 4-hour limit for wearing compressive bras during this period.

Months 6+ Postpartum

In Stage 3, your breasts have adjusted more and fluctuate less. The fat content of your milk also increases and the rate of your baby's growth slows, so feeding may be less frequent. With that, the risk of complications is much lower (but not zero), so it's safe to wear a bra with more support during the day.

WE RECOMMEND

All-day:
You can wear a more structured bra — like The Do Anything Bra — as long as you pump or nurse every 3-4 hours to avoid engorgement.

For sleeping:
If you are lactating, you should always go back to a Stage 1 bra — like The Everything Bra or The Effortless Bra — or no bra at night when breasts are most full.

Pre-Lactation

While pregnant, the bra you wear comes down to comfort. Only once you are lactating does your bra impact breast health. Until birth, wear what feels good.

Bodily Tip: During pregnancy, the balance of support and stretch in our Stage 2 bra — The So Easy Bra — is an ideal combination to maximize comfort through your bodily changes.

Did You Know?

Most common breastfeeding issues are linked to the bras we wear. But wearing a bra that you like shouldn't expose you to features that can negatively impact milk supply, or potentially increase risk of clogged ducts and mastitis. That's why we created a system for selecting bras that makes it easy to optimize for breast health (check out The Stages of Breastfeeding for choosing a nursing bra that's right for you), and designed all of our bras together with a lactation consultant.

Guidance from our IBCLC

How to Choose a Nursing Bra:
Unsure of what kind of nursing is right for you and your body? Want to make sure that you are reducing factors that potentially contribute to clogged ducts and mastitis as much as possible? Check out our easy guide to choosing the right bra here. We've made it as easy as 1-2-3.

More information

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