Free shipping on orders $90+

Designed with an IBCLC lactation consultant for 24/7 maternity to nursing wear. Aloe-vera infused fabric for ultimate softness on sensitive postpartum skin.
Easy pull-down nursing access.  Stage 1 optimized to take you from maternity through all of the stages of breastfeeding and well beyond.
A perfect gift for you or a loved one.
No clasps, no snaps, no snags... perfect for sensitive skin and to wear to sleep any day.
Now your nursing bra doesn't have to look like one.
So comfy, you'll forget that you're wearing anything at all. Model is wearing size medium and typically wears size 36D
Ultra-soft aloe-vera infused fabric and stretchy pull-down nursing design for the ultimate in 24/7 wear.
The So Easy Bra in Almond / Black
The So Easy Bra in Almond
The So Easy Bra in Black
So Easy Bra Sizing information. Please check sizing recommendations for each bra as sizes do vary from bra to bra.
Designed with an IBCLC lactation consultant for 24/7 maternity to nursing wear. Aloe-vera infused fabric for ultimate softness on sensitive postpartum skin.

Designed with an IBCLC lactation consultant for 24/7 maternity to nursing wear. Aloe-vera infused fabric for ultimate softness on sensitive postpartum skin.

Easy pull-down nursing access.  Stage 1 optimized to take you from maternity through all of the stages of breastfeeding and well beyond.

Easy pull-down nursing access. Stage 1 optimized to take you from maternity through all of the stages of breastfeeding and well beyond.

A perfect gift for you or a loved one.

A perfect gift for you or a loved one.

No clasps, no snaps, no snags... perfect for sensitive skin and to wear to sleep any day.

No clasps, no snaps, no snags... perfect for sensitive skin and to wear to sleep any day.

Now your nursing bra doesn't have to look like one.

Now your nursing bra doesn't have to look like one.

So comfy, you'll forget that you're wearing anything at all. Model is wearing size medium and typically wears size 36D

So comfy, you'll forget that you're wearing anything at all. Model is wearing size medium and typically wears size 36D

Ultra-soft aloe-vera infused fabric and stretchy pull-down nursing design for the ultimate in 24/7 wear.

Ultra-soft aloe-vera infused fabric and stretchy pull-down nursing design for the ultimate in 24/7 wear.

The So Easy Bra in Almond / Black

The So Easy Bra in Almond / Black

The So Easy Bra in Almond

The So Easy Bra in Almond

The So Easy Bra in Black

The So Easy Bra in Black

So Easy Bra Sizing information. Please check sizing recommendations for each bra as sizes do vary from bra to bra.

So Easy Bra Sizing information. Please check sizing recommendations for each bra as sizes do vary from bra to bra.

The So Easy Bra

A 24/7 pulldown maternity and nursing bra you'll want to live in

$45 Sold Out

Black S Ships By: Week of December 6. All other colors and sizes ship now!
All items in your order will ship when your So Easy Bra ships.

Feel like you're wearing nothing at all in your new favorite nursing bra. Our aloe vera-infused, ultra-soft bralette is chic, comfy, and most importantly, designed with a lactation consultant specifically for optimal breast health in the early stages of breastfeeding. Starting from pregnancy onwards, wear this bra all day for easy pull-down nursing access and at night as your favorite sleep bra.

Size Guide

Details & Features
  • Pull-down front cups for easy nursing
  • No clasps or clips to optimize for comfort
  • Adjustable straps to ensure an ideal fit
  • Aloe finish on fabric is extra-soft on skin and naturally antimicrobial
  • Designed with an IBCLC to ensure no acute points of constriction or compression
  • No cups or padding

Stage 1 Optimized Nursing Bra:

When to wear it:  From pregnancy through all stages of nursing, and beyond

Fit notes: This is our super-stretchy pull-down bra with light support and no padding — and that’s by design.

Guidance from our IBCLC: In the first three months of breastfeeding (Stage 1), your bra should stretch to accommodate the growing and often engorged milk-producing areas of your breasts. This is especially true in Stage 1 when engorgement is common. Restrictive support can increase the risk of common breastfeeding ailments that are often linked to the early cessation of breastfeeding.

This is why our bras don't have firm or shaping padding either. Our Non-Slip Breast Pads can be used to increase coverage.

Did you know that many of the most common breastfeeding issues are linked to the bras we wear? 

It is true! Wearing a bra that you like shouldn't expose you to features that can negatively impact milk supply, or potentially increase risk of clogged ducts and mastitis. That's why we created a system for selecting bras that makes it easy to optimize for breast health (check out The Stages of Breastfeeding for choosing a nursing bra that's right for you), and designed all of our bras together with a lactation consultant. 

Materials & Care

Materials: Aloe vera infused 90% Nylon, 10% Elastane
Care: Machine wash cold. Tumble dry low delicate. Do not bleach. Low iron. Designed in NYC and manufactured in Colombia

How to Choose a Nursing Bra

Unsure of what kind of nursing is right for you and your body? Want to make sure that you are reducing factors that potentially contribute to clogged ducts and mastitis as much as possible? Check out our easy guide to choosing the right bra here. We've made it as easy as 1-2-3

We Think You'd Like

  • Nip Duo

    $25 Sold Out

  • The Everything Bra: Grey

    $48 Sold Out

  • The All-In Panty: Single

    $14 Sold Out

  • Non-Slip Breast Pads: The Complete Set

    $34 Sold Out

Sign up for resources delivered to your inbox