body fluency for all

It’s not always easy, or pretty.
We’re here to make change
as good as it gets.

We believe that when it comes to our bodies and the physical changes we experience, the things that no one talks about are the ones that need the most attention.

Bodily is here to provide the resources you need and products you want.

Essentials For Your Body

Through evidence-based research and design-led products, we make solutions available for living confidently in our bodies with an initial focus on birth and pregnancy recovery, and breastfeeding.

Essential products can and should make you feel good. You should feel good putting them on your body, you should feel good wearing them, and you should feel good buying them.

Access for Everyone

We are for pregnant people and for partners, for family and employers, for the curious and the novice — equity requires everyone to participate.

There are no exclusive corners here. If you're interested in being a supporter in someone's recovery, we welcome you.

How We Got Started

Bodily founder Tovah Haim was completely unprepared for how intense the recovery from birth would be when her first child was born in 2017. Feeling shaken by the bodily transformations, blindsided by the experience, astounded at the lack of credible information available to explain what was happening and shocked by the substandard product available to get through all of it—she decided to pivot from her career as a CFO and investor, and dive into women’s health.

In creating Bodily, Tovah’s aim is to offer judgment-free, inclusive, evidence-led resources and design-forward products to a market that is desperately underserved and often ignored completely. “Like so many areas of women’s health, we don’t talk about female physiology because it’s culturally taboo”, she says. “How can we expect society to give us time to recover if nobody knows what’s happening? We deserve better. I couldn’t see this problem and just walk away.”


The Bodily Standard

Products backed by research, made with experts, and designed to fall in love with

What they're saying about us

  • "Bodily’s care boxes... bring a fresh, modern and researched-driven experience to outdated and substandard product areas."
  • "Everything you need after giving birth now comes in one single box. If you’re buying a gift for a friend or family member... Bodily will deliver"
  • "Bodily... postpartum recovery kits designed in partnership with medical professionals and lactation consultants."

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