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Pregnancy

We cut through the noise with must-know info and truly essential products for every trimester. All guided by research.

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Bodily pregnancy favorites you don’t want to miss

The Effortless Bra

A Stage 1-optimized pull-down bralette for 24/7 maternity through nursing comfort Shop

Care for Pregnancy: 3rd Trimester & Labor

Care package with research-backed essentials for the third trimester and early postpartum Shop

The Labor & Postpartum Prep Deck

Essential, research-backed info about birth, early postpartum and breastfeeding all in one place Shop

Care for Pregnancy: 1st & 2nd Trimester

Complete pregnancy kit with research-backed essentials for the first and second trimesters Shop

The Effortless Bra: 3-Pack

A Stage 1-optimized pull-down bralette for 24/7 maternity through nursing comfort Shop

The Eye Mask 2.0

A daily reminder to prioritize the much-needed rest you deserve Shop

Acupressure Ear Seed Kit

Support for morning sickness during pregnancy Shop

The Everything Bra

A Stage 1-optimized clip-down bra for 24/7 maternity through nursing comfort Shop

Cozy Socks: Grey

Grippy socks made for pregnancy, postpartum and parenting Shop

The All-In Panty: Single

The most comfortable maternity-to-postpartum and C-Section panty Shop

Under the Belly Panty

Designed to look just as great when you're not pregnant as when you are Shop

Under the Belly Panty: 3-Pack

Designed to look just as great when you're not pregnant, as when you are Shop
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Information that is research-backed and for real life

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