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The Effortless Bra
Rated 4.8 out of 5 stars501Regular price $49.90Regular priceUnit price perA sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum. -
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Stage 1 Bra Bundle
Rated 4.7 out of 5 stars2,717Regular price $86.00Regular priceUnit price per$99.80Sale price $86.00Stage 1 maternity-through-postpartum comfort with two nursing styles to love.Sale -
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The Everything Bra: 3-Pack • Save 20%
Rated 4.6 out of 5 stars2,332Regular price $119.90Regular priceUnit price per$149.70Sale price $119.90Weightless “boob clouds” designed with a lactation expert—for pregnancy, postpartum, and beyond.Sale -
The So Easy Bra
Rated 4.6 out of 5 stars226Regular price $49.90Regular priceUnit price perYour “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding. -
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The Effortless Bra: 3-Pack • Save 20%
Rated 4.8 out of 5 stars501Regular price $119.90Regular priceUnit price per$149.70Sale price $119.90Our #1 best-seller, redesigned as a pulldown by popular demand, is our softest bra yet—featuring an intuitively structured V-neck for effortless feedings.Sale -
Bundle & Save 14%
The So Easy Bra: 2-Pack
Rated 4.6 out of 5 stars226Regular price $86.00Regular priceUnit price per$100.00Sale price $86.00Your “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding.Sale -
The Everything Bra
Rated 4.6 out of 5 stars2,332Regular price $49.90Regular priceUnit price perA barely-there maternity-to-postpartum bra co-designed with an IBCLC—built to last long after nursing ends.