Maternity Bras

  • Designed by a Lactation Expert
    Developed with an IBCLC to optimize breast health, even in Stage 1, when the risk is highest for breastfeeding complications. Alessandra is 36 weeks pregnant and wears a size S. Shown in Clay.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    577
    $49.90
    $49.90
    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
  • Developed by a Lactation Expert
    Alyssa, 36 weeks pregnant, 36B, size medium, wears The Everything Bra: 3-Pack • Save 20% in light pink. She stands against a white background, hand on belly. Text: "Feels like boob clouds—luxurious, silky & featherweight.

    The Everything Bra: 3-Pack • Save 20%

    Bundle & Save 20%

    The Everything Bra: 3-Pack • Save 20%

    4.6
    Rated 4.6 out of 5 stars
    2,491
    $156.00
    $156.00 $124.80
    Weightless “boob clouds” designed with a lactation expert—for pregnancy, postpartum, and beyond.
  • Designed by a Lactation Expert
    Shown on Lumen.

    The So Easy Bra

    The So Easy Bra

    4.6
    Rated 4.6 out of 5 stars
    245
    $49.90
    $49.90
    Your “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding.
  • Designed by a Lactation Expert
    A woman with long curly hair stands confidently against a plain light background, wearing The Effortless Bra: 3-Pack • Save 20%, showcasing stylish and comfortable black nursing bras for postpartum wear.

    The Effortless Bra: 3-Pack • Save 20%

    Bundle & Save 20%

    The Effortless Bra: 3-Pack • Save 20%

    4.8
    Rated 4.8 out of 5 stars
    577
    $149.70
    $149.70 $119.76
    Our #1 best-seller, redesigned as a pulldown by popular demand, is our softest bra yet—featuring an intuitively structured V-neck for effortless feedings.
  • Developed by a Lactation Expert
    Shown in Black.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,491
    $52.00
    $52.00
    A barely-there maternity-to-postpartum clip-down bra designed by an IBCLC (lactation expert) & built to last long after nursing ends.
  • Designed by a Lactation Expert
    The So Easy Bra: 3-Pack • Save 14%—three wireless bralettes (two black, one beige) with adjustable straps and a simple, unpadded design, perfect for nursing or maternity, are overlapped on a plain white background. Shown in Black.

    The So Easy Bra: 3-Pack • Save 20%

    Bundle & Save 20%

    The So Easy Bra: 3-Pack • Save 20%

    $149.70
    $149.70 $119.76
    Your “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding.