Stage 1 Essentials

We worked with an IBCLC lactation expert to break breastfeeding into three Stages.

Stage 1 covers the early days — months 0-3 — when your breasts need the most TLC.

  • Shown in Black.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,427
    $49.90
    $49.90 $49.90
    A barely-there maternity-to-postpartum clip-down bra co-designed with an IBCLC—built to last long after nursing ends.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    549
    $49.90
    $49.90
    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
  • A pregnant woman in The All-In Panty: 3-Pack (light pink), paired with a gray bra, stands against a white background. She has long dark hair and a large floral tattoo on her upper right arm. Dusk/Clay/Grey

    The All-In Panty: 3-Pack • Save 16%

    Bundle & Save 16%

    The All-In Panty: 3-Pack • Save 16%

    4.5
    Rated 4.5 out of 5 stars
    1,585
    $47.55
    $47.55 $39.90
    The most comfortable maternity-to-postpartum & C-section panty.
  • A pregnant woman with long brown hair and a floral arm tattoo wears The Everything Bra: 3-Pack • Save 15% in light pink, holding her belly. Beside her: “Feels like boob clouds.” Lower text: “Alyssa, 36 weeks, 36B: size medium.”.

    The Everything Bra: 3-Pack • Save 15%

    Bundle & Save 15%

    The Everything Bra: 3-Pack • Save 15%

    4.6
    Rated 4.6 out of 5 stars
    2,427
    $127.26
    $149.70 $127.26
    Weightless “boob clouds” designed with a lactation expert—for pregnancy, postpartum, and beyond.
    Sale
  • Organic bamboo provides extra comfort when it’s needed most for sensitive or sore nipples — from pregnancy to breastfeeding (and thereafter!)

    Reusable Non-Slip Breast Pads: The Complete Set

    Reusable Non-Slip Breast Pads: The Complete Set

    4.5
    Rated 4.5 out of 5 stars
    132
    $34.00
    $34.00
    Max leak protection + Minimal visibility. Total 6 pairs.
  • Craveably comfortable high-waisted panty designed for pregnancy through postpartum – that you'll want to wear well beyond. Shown in Clay.

    The All-In Panty: Single

    The All-In Panty: Single

    4.5
    Rated 4.5 out of 5 stars
    1,585
    $15.85
    $15.85
    The most comfortable maternity-to-postpartum and C-Section panty.
  • A woman with long curly hair sits on the floor against a white background, wearing a black bra and underwear set paired with Cozy Socks: Grey. One hand rests on her knee while the other touches her hair.

    Cozy Socks: Grey

    Sold out

    Cozy Socks: Grey

    4.3
    Rated 4.3 out of 5 stars
    126
    $18.00
    $18.00
    Postpartum comfort with grip—because hospital socks don’t cut it.
    Sold out
  • A woman with curly hair models The Effortless Bra: 3-Pack • Save 15%, wearing a light lavender seamless maternity bra and high-waisted underwear, confidently posing with one hand on her hip against a plain white background.

    The Effortless Bra: 3-Pack • Save 15%

    Bundle & Save 15%

    The Effortless Bra: 3-Pack • Save 15%

    4.8
    Rated 4.8 out of 5 stars
    549
    $127.25
    $149.70 $127.25
    Our #1 best-seller, redesigned as a pulldown by popular demand, is our softest bra yet—featuring an intuitively structured V-neck for effortless feedings.
    Sale
  • Set of five women's underwear in Black/Dusk/Slate

    The All-In Panty: 5-Pack • Save 15%

    Bundle & Save 15%

    The All-In Panty: 5-Pack • Save 15%

    4.5
    Rated 4.5 out of 5 stars
    1,585
    $70.00
    $79.25 $59.50
    The most comfortable maternity-to-postpartum and C-Section panty.
    Sale
  • Super soft fabric feels plush and gentle on sensitive skin through your body's changes. Shown in Black/Dusk/Slate.

    The All-In Panty: 5-Pack • Plus Size

    The All-In Panty: 5-Pack • Plus Size

    4.5
    Rated 4.5 out of 5 stars
    1,585
    $79.25
    $79.25 $59.50
    The most comfortable maternity-to-postpartum and C-Section panty.
  • The Always-On Nursing Tank, in Black, is made of super soft and stretchy fabric, and moves with you as your body transforms through postpartum & breastfeeding. Shown in black.

    Always-On Nursing Tank

    Always-On Nursing Tank

    4.6
    Rated 4.6 out of 5 stars
    301
    $58.00
    $58.00
    An all-day and all-night nursing tank you'll never want to take off.
  • Shown in Lavender Haze.

    The Everything Cover

    The Everything Cover

    4.5
    Rated 4.5 out of 5 stars
    17
    $56.00
    $56.00
    Cloud-like coverage for the hospital, home, on the go, and *everything* in between.