Stage 1 Essentials

We worked with an IBCLC lactation expert to break breastfeeding into three Stages.

Stage 1 covers the early days — months 0-3 — when your breasts need the most TLC.

  • Shown in Black.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,443
    $52.00
    $52.00
    A barely-there maternity-to-postpartum clip-down bra co-designed with an IBCLC—built to last long after nursing ends.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    551
    $52.00
    $52.00
    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
  • The All-In Panty: 3-Pack • Save 16%—three high-waisted panties in light gray, mauve, and pale pink, overlapped on a white background. Perfect for comfortable postpartum wear. Dusk/Clay/Grey

    The All-In Panty: 3-Pack • Save 16%

    Bundle & Save 16%

    The All-In Panty: 3-Pack • Save 16%

    4.5
    Rated 4.5 out of 5 stars
    1,591
    $47.55
    $47.55 $39.95
    The most comfortable maternity-to-postpartum & C-section panty.
  • Alyssa, 36 weeks pregnant, 36B, size medium, wears The Everything Bra: 3-Pack • Save 20% in light pink. She stands against a white background, hand on belly. Text: "Feels like boob clouds—luxurious, silky & featherweight.

    The Everything Bra: 3-Pack • Save 20%

    Bundle & Save 17%

    The Everything Bra: 3-Pack • Save 20%

    4.6
    Rated 4.6 out of 5 stars
    2,443
    $124.80
    $156.00 $124.80
    Weightless “boob clouds” designed with a lactation expert—for pregnancy, postpartum, and beyond.
    Sale
  • Organic bamboo provides extra comfort when it’s needed most for sensitive or sore nipples — from pregnancy to breastfeeding (and thereafter!)

    Reusable Non-Slip Breast Pads: The Complete Set

    Reusable Non-Slip Breast Pads: The Complete Set

    4.5
    Rated 4.5 out of 5 stars
    133
    $34.00
    $34.00
    Max leak protection + Minimal visibility. Total 6 pairs.
  • Craveably comfortable high-waisted panty designed for pregnancy through postpartum – that you'll want to wear well beyond. Shown in Clay.

    The All-In Panty: Single

    The All-In Panty: Single

    4.5
    Rated 4.5 out of 5 stars
    1,591
    $15.85
    $15.85
    The most comfortable maternity-to-postpartum and C-Section panty.
  • A woman with long curly hair sits on the floor against a white background, wearing a black bra and underwear set paired with Cozy Socks: Grey. One hand rests on her knee while the other touches her hair.

    Cozy Socks: Grey

    Cozy Socks: Grey

    4.3
    Rated 4.3 out of 5 stars
    127
    $18.00
    $18.00
    Postpartum comfort with grip—because hospital socks don’t cut it.
  • A woman with curly brown hair models The Effortless Bra: 3-Pack • Save 20%, showcasing postpartum comfort in a light lavender nursing bra and high-waisted underwear against a plain white background.

    The Effortless Bra: 3-Pack • Save 20%

    Bundle & Save 17%

    The Effortless Bra: 3-Pack • Save 20%

    4.8
    Rated 4.8 out of 5 stars
    551
    $124.80
    $156.00 $124.80
    Our #1 best-seller, redesigned as a pulldown by popular demand, is our softest bra yet—featuring an intuitively structured V-neck for effortless feedings.
    Sale
  • shown in Clay/Dusk/Grey

    The All-In Panty: 5-Pack • Save 25%

    Bundle & Save 25%

    The All-In Panty: 5-Pack • Save 25%

    4.5
    Rated 4.5 out of 5 stars
    1,591
    $79.25
    $79.25 $59.44
    The most comfortable maternity-to-postpartum and C-Section panty.
  • Super soft fabric feels plush and gentle on sensitive skin through your body's changes. Shown in Black/Dusk/Slate.

    The All-In Panty: 5-Pack • Plus Size

    The All-In Panty: 5-Pack • Plus Size

    4.5
    Rated 4.5 out of 5 stars
    1,591
    $79.25
    $79.25 $59.50
    The most comfortable maternity-to-postpartum and C-Section panty.
  • The Always-On Nursing Tank, in Black, is made of super soft and stretchy fabric, and moves with you as your body transforms through postpartum & breastfeeding. Shown in black.

    Always-On Nursing Tank

    Always-On Nursing Tank

    4.6
    Rated 4.6 out of 5 stars
    301
    $58.00
    $58.00
    An all-day and all-night nursing tank you'll never want to take off.
  • Shown in Lavender Haze.

    The Everything Cover

    The Everything Cover

    4.5
    Rated 4.5 out of 5 stars
    17
    $56.00
    $56.00
    Cloud-like coverage for the hospital, home, on the go, and *everything* in between.