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New Arrivals

All the latest research-backed essentials for pregnancy, birth recovery, postpartum, and beyond.
8 products
Decadently delicious and made with all-natural, premium ingredients, including four galactagogues, to support you while breastfeeding.

Lactation Latte: 3-Pack

Over a month’s supply of delicious daily lactation support you can feel good about

$102 $88.50

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This award-winning bra provides minimal support with ultimate comfort for 24/7 wear.

The Everything Bra: Falls

Stage 1 maternity-through-nursing bra that's extreme on comfort and ultra-soft for 24/7 wear

$48

Super silky and made of OEKO-TEX non-toxic certified fabric.

The Do Anything Bra: Slate

Stage 3 hands-free pumping and nursing bra offering more support in a soft, silky fabric for ultimate flex

$58

Postpartum prep made easier, offering all the research-backed products and information you need for birth recovery and breastfeeding. Ships 2/1

Care for Birth Box

Complete care package for new parents, from birth recovery to breastfeeding

$89

The Everything Cover is your new go-to piece for pregnancy, postpartum, breastfeeding, and beyond. Melissa (34B) is 12 months postpartum and wears Size 1 in Grey Marl. New!

The Everything Cover

Cloud-like coverage for the hospital, home, on the go, and *everything* in between

$74

Multiple colors

Choose your own two pack of Lactation Lattes for creamy, delicious lactogenic goodness.

Lactation Latte: 2-Pack

22 servings of delicious daily lactation support you can feel good about

$68 $59

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That nap? Take it. Space to feel like you again? Claim it. With The Sleep Bundle, prioritize yourself and enjoy the rest you deserve.

You Deserve This: The Sleep Bundle

Sleep comfortably with The Eye Mask + All-In Panty 3-Pack + Always-On Nursing Tank

$131 $121

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Postpartum prep made easier, offering all the research-backed products and info you need for birth and pregnancy recovery to breastfeeding.

Scheduled C-Section Box

The Care For Birth Box *PLUS* a Belly Band for your Scheduled-C

$139

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