Skip to product information
1 of 15


The Effortless Bra

The Effortless Bra

Outline star
Outline star
Outline star
Outline star
Outline star
Filled star
Filled star
Filled star
Filled star
Filled star
Regular price $48.00
Regular price Sale price $48.00
Save Ships by

A Stage 1 pull-down bralette that takes you from pregnancy all the way through postpartum? That’s our definition of effortless.

All the things you love about our award-winning Stage 1 design (The Everything Bra), now in a pull-down style.

No-fuss, clip-free nursing access is just one of the reasons you’ll want to wear this ultra-comfy bra around the clock (and you can – it’s ideal for sleeping). The chic triangle silhouette and long-line underbust band look and feel like a regular bralette, while the wildly-soft OEKO-TEX fabric is gentle on sensitive breasts and ultra-stretchy to accommodate fluctuations.

Our signature five-row back closure and adjustable straps mean it moves with you from pregnancy through every stage of your nursing journey. Like all our bras, it was designed with an IBCLC to optimize breast health, even in Stage 1 (months 0-3 postpartum), when the risk of breastfeeding complications like clogged ducts and mastitis is highest.

Details & Features

  • Clip-free, pull-down quick and easy nursing access
  • High stretch, low tension elastic straps for comfortable pull-down access
  • Breathable, ultra-soft, super-stretchy OEKO-TEX fabric
  • Slider-adjustable straps for cup fluctuations
  • Signature five-row back closure for band size changes
  • Wide underbust band for light support with no points of constriction
  • Developed with a lactation consultant to optimize breast health from pregnancy through every stage of breastfeeding and beyond


Is The Effortless Bra supportive?

It offers minimal support by design. Traditional support can be restrictive and compressive. In Stage 1 of breastfeeding, when engorgement and fluctuations are most common, it's important not to have any acute points of constriction to avoid issues like clogged ducts and mastitis.

What does Stage 1 of breastfeeding mean?

We worked with an IBCLC lactation expert to break breastfeeding into three Stages, based on your body’s needs across the journey. Stage 1 covers the early days of feeding, months 0-3. For a more in-depth explanation on The Stages of Breastfeeding, click here to learn more.

Can I wear The Effortless Bra in all stages?

Yes. Because it has zero points of constriction and offers super-stretchy coverage, it’s safe to wear 24/7 through every stage, even for sleeping. And our ultra-soft material makes it comfortable enough that you’ll want to, from pregnancy to postpartum and beyond.

Is sizing different during pregnancy?

No. This bra was designed with lots of stretch to flex as your ribcage and cup size expand during pregnancy and early breastfeeding, so our size guide is the same for pregnancy and postpartum. That said, if you’re in between sizes while pregnant, size up. If you’re in between sizes in the first 6 months of breastfeeding, size down.

Our Straps:

This soft elastic strap is designed to look minimal, but like all of our bras, we increase the width for sizes L-XL, ensuring additional support without digging into skin for a range of body shapes.

A Note For Smaller Cup Sizes:

To ensure that the cups in this style stay under your breast while you nurse, release a little slack in your strap before pulling down.

Why aren't pads included?

In Stage 1, we don’t recommend fixed or structured padding. During this time, the risk of experiencing common breastfeeding ailments is at its highest. If you are looking for coverage that padding provides, we highly recommend utilizing solutions like nursing pads. Our Low Profile Breast Pads were designed exactly for this – because they are not fixed and against your breast, they provide mobility that is necessary when experiencing engorgement. While fixed padding is not optimized for Stage 1, if you do prefer coverage with a more built-in feel, we designed a slit on each side for you to insert your own padding.

Size Guide

Materials & Care

  • Materials: OEKO-TEX 49% Viscose; 43% Micromodal; 8% Elastane
  • Care: Machine wash cold on a gentle cycle. Do not bleach. Line dry. Low iron.
  • Designed in NYC and manufactured in China.


  • Eligible for return within 30 days of receipt.
  • All individual products need to be unopened and unworn with Bodily tags attached and original packaging included.
  • We do not accept partial returns of our sets, multi-packs, or bundles.
  • Our full return and shipping policy is here.
  • For questions on fit or sizing, email us at
View full details
  • Named 'Best Comfy Bra' by Pregnant Chicken

How to choose a bra that optimizes your breast health.

Months 0-3 Postpartum

In Stage 1, you will likely experience major fluctuations as your body adapts to increasing levels of milk production. This is when breasts are most likely to get engorged and the associated risks of clogged ducts and mastitis is highest.


All-day and sleeping:
No bra or a super stretchy, non-compressive bra, like The Everything Bra or The Effortless Bra

For pumping or more support:
You can wear a more structured bra—like The So Easy Bra or The Do Anything Bra—for 3 hours or less.

Months 3-6 Postpartum

In Stage 2, your breasts are still adjusting to lactation, but fluctuations are less extreme. This means the frequency of engorgement decreases so you can introduce a bit of support in your all-day bra.


You can introduce more shape and support as long as it still stretches with fluctuations — like The So Easy Bra or Back At It Bra.

For sleeping:
If you are lactating, you should always go back to a Stage 1 Bra — like The Everything Bra or The Effortless Bra — or no bra at night when breasts are most full.

For pumping or more support:
You can wear a more structured bra — like The Do Anything Bra — for 3 hours or less.

Months 6+ Postpartum

In Stage 3, your breasts have adjusted more and fluctuate less. The fat content of your milk also increases and the rate of your baby's growth slows, so feeding may be less frequent. With that, the risk of complications is much lower (but not zero), so it's safe to wear a bra with more support during the day.


You can wear a more structured bra — like The Do Anything Bra — as long as you pump or nurse every 3-4 hours to avoid engorgement.

For sleeping:
If you are lactating, you should always go back to a Stage 1 bra — like The Everything Bra or The Effortless Bra — or no bra at night when breasts are most full.


While pregnant, the bra you wear comes down to comfort. Only once you are lactating does your bra impact breast health. Until birth, wear what feels good.

Bodily Tip: During pregnancy, the balance of support and stretch in our Stage 2 bra — The So Easy Bra — is an ideal combination to maximize comfort through your bodily changes.

Did You Know?

Most common breastfeeding issues are linked to the bras we wear. But wearing a bra that you like shouldn't expose you to features that can negatively impact milk supply, or potentially increase risk of clogged ducts and mastitis. That's why we created a system for selecting bras that makes it easy to optimize for breast health (check out The Stages of Breastfeeding for choosing a nursing bra that's right for you), and designed all of our bras together with a lactation consultant.

Guidance from our IBCLC

How to Choose a Nursing Bra:
Unsure of what kind of nursing is right for you and your body? Want to make sure that you are reducing factors that potentially contribute to clogged ducts and mastitis as much as possible? Check out our easy guide to choosing the right bra here. We've made it as easy as 1-2-3.