How We Fit
Get your size wrong. Still get it right.
Your bra size is about to change more times than anyone warned you — through pregnancy, through postpartum, sometimes within a single day. So we didn't design bras that need you to know your size. We designed bras that forgive it.
The Period Nobody Names
Everyone counts the nine months in. Almost nobody counts the months back.
Nine months in. Nine months back. At least. The minimum recovery time from pregnancy is nine months — and for many bodies it's longer. Add breastfeeding and you're looking at eighteen months to two years in which your body is legitimately, normally, continuously changing.
We think of it as the eighteen-month body — and it's who we design for. Not your pregnancy body or your "after" body: the whole arc, in both directions.
Why Your Size Is a Moving Target
Your size isn't a number right now. It's a moving target.
Most women never knew their size to begin with.
It's not their fault. In published research, the traditional measuring method itself misestimates — bands measured too big, cups too small.
In pregnancy, your cups change.
Breasts grow as hormones prepare them for milk. How much varies enormously — by body, by pregnancy, by whether you've done this before.
Your ribcage changes too.
As your uterus grows, your organs shift up and your ribcage expands — helped by relaxin, the hormone that loosens ligaments so your skeleton can make room. Band and cup aren't independent: a 34A doesn't just tidily become a 36B.
Postpartum, your size changes within a single day.
Milk comes in; breasts fill and empty; engorgement swells and settles. Your morning size and your evening size are different sizes.
Then it all reverses — slowly, not in a straight line.
Less engorgement through Stage 2, a ribcage that drifts back over months, a body finding its way to whatever "back" means.
So here's the honest question: if your size won't hold still for eighteen months, why would you buy a bra that only fits one of them?
You've probably heard some version of "most women are wearing the wrong bra size." In published research, up to 80% were.
But the real finding is better: it's not that bras are bad at knowing their size. It's that bras are bad at fitting bodies that change.
The measuring method assumes a body that holds still. Yours, right now, gloriously doesn't. The problem was never you. It's the bra. So we fixed the bra.
The Receipts
Twelve sizes in ours. About five in theirs.
Every bra brand publishes a size chart. So we compared ours. Each Bodily Stage 1 size fits about twelve different bra sizes — our XL alone covers fifteen, a 38G through a 46C. Four sizes, bands 32 to 46, cups A through G.
That gap isn't an accident — it's the design. A conventional size chart asks: what size are you? Ours is built for the truer question: what sizes will you be? If your size moves — and it will — the odds are it's still inside your bra.
How We Build the Forgiveness In
Four ways a Bodily bra moves with you.
Fabric that gives, and gives back.
Extremely stretchy micromodal — a genuinely luxurious fiber that beat cotton, modal, and viscose for softness in peer-reviewed testing — stretches with a changing body and recovers, which happens to feel incredible on skin that hormones have made newly sensitive.
Five rows of hook-and-eye.
Most bras give you three. Ours give you five — because your ribcage isn't done on its own journey this year. Find your fit, change your fit, change it back.
Straps that adjust, graded by size.
Fluctuating cup size is handled from above, too — narrower straps on smaller sizes, wider straps where more support is needed.
No fixed padding — and padding when you want it.
Fixed padding shapes and constricts a breast that needs room to change. So there's no padding by default, and side slits so you can add pads any day you want them. Your bra, your call.
The Stages Aren't Sizes
They're clearances.
One thing our Stages of Breastfeeding system is not about: fit. Every bra we make is built on the flexible fit above — a Stage 1 bra fits you through pregnancy, postpartum, and long after, and so does every other bra in the line. They're designed so you don't size out of them.
What the stages govern is breast health — when it's safe to reintroduce structure to a healing breast. In Stage 1, complication risk is highest, so compression is limited to short stints. By Stage 2, you can start to bring support back if you want it. By Stage 3, more still. The stage on a bra is a clearance, not a size.
And clearance only runs one direction. Earlier-stage bras are always allowed: a Stage 1 bra can be worn in any stage — and it's what we recommend for sleep in every stage, no matter what stage you wear by day.
So you buy a second Bodily bra because you want something — more support once you're cleared for it, hands-free pumping — not because your changing size moved you. Everywhere else, your changing size moves you from bra to bra. Here, it doesn't get to run the show.
Cute Enough to Keep
Designed to be worn long, long after. On purpose.
None of it matters if the bra is something you can't wait to stop wearing. So we made ours genuinely cute — high design from New York City fashion designers, beautiful colors, cuts you'd choose anyway, in a luxury fabric at an accessible price. Cute enough to wear as the outfit. Cute enough that "long after" is a choice, not a compromise.
The same goes below: the All-In Panty stretches through the third trimester, through recovery, and long past it — in colors you'd choose to retire. You deserve underwear made for exactly that body — not "maternity underwear" you resent.
Flexible Fit
Your body is doing something normal and enormous. It took eighteen months' worth of changing to grow and feed a person, and it will take its own time coming back — not to "before," but to you.
The products made for this period should already know all of that. They should anticipate the swings instead of punishing them, fit the body you have today and the one you'll have in three months, and treat changing as exactly what it is: normal.
That's what we mean by flexible fit. You can get your size wrong. You'll still get it right.
Where to Start
A fit that forgives, whichever you choose.
The Questions We Get
Sizing, honestly answered.
What size nursing bra should I buy?
Will I outgrow my nursing bra?
How many times will my bra size change?
What if I'm between sizes?
Do I need different bras for pregnancy and postpartum?
Is micromodal really better than cotton?
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