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A Resource for Women's Bodies and Health

Evidence-based information and design-led products made for real life

Featured Products

  • Named “Best Maternity Bra” by InStyle, this Stage 1 pregnancy-through-postpartum bra – with clip-down easy nursing access – is the ultimate in comfort. Shown in Ember.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,435
    From $46
    $48 From $46
    Get 15% off when you spend $125+
    A barely-there maternity-to-postpartum bra co-designed with an IBCLC—built to last long after nursing ends.
    Sale
  • Super soft micromodal feels plush and gentle on sensitive skin through your body's changes. Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1000 harmful substances. Shown in Black/Dusk/Grey.

    The All-In Panty: 5-Pack

    The All-In Panty: 5-Pack

    4.5
    Rated 4.5 out of 5 stars
    1,648
    From $54
    $58 From $54
    Get 15% off when you spend $125+
    The most comfortable maternity-to-postpartum and C-Section panty.
    Sale
  • Care for Birth Box

    Care for Birth Box

    Care for Birth Box

    4.6
    Rated 4.6 out of 5 stars
    65
    $84
    $84 $84
    Award-winning postpartum and breastfeeding care kit—designed to support, soothe, and help you feel prepared.
  • Shown in Dusk.

    The Do Anything Bra

    The Do Anything Bra

    4.3
    Rated 4.3 out of 5 stars
    1,513
    $58
    $58 $58
    Get 15% off when you spend $125+
    4-in-1 pumping and nursing bra made from a single-layer of soft, silky fabric to look and feel like your favorite *regular* bra
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    541
    From $46
    $48 From $46
    Get 15% off when you spend $125+
    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
    Sale
  • Organic bamboo provides extra comfort when it’s needed most for sensitive or sore nipples — from pregnancy to breastfeeding (and thereafter!)

    Non-Slip Breast Pads: The Complete Set

    Non-Slip Breast Pads: The Complete Set

    4.5
    Rated 4.5 out of 5 stars
    122
    $34
    $34 $34
    Max leak protection + Minimal visibility. Total 6 pairs.
  • The Pump Support Set The Pump Support Set

    The Pump Support Set

    The Pump Support Set

    4.3
    Rated 4.3 out of 5 stars
    1,664
    $138
    $138
    Get 15% off when you spend $125+
    Comfort and function—everyday essentials for nursing and pumping support.
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Read Up

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#IveSharedWillYou

There are so many shared physiological experiences that happen to our bodies that we simply don’t talk about.

Sharing our stories is the first step to making change. We've shared, will you?

LEARN MORE

Testimonials

  • ★★★★★

    My favorite nursing bra

    "Love this bra! I've brought so many different brands and none compare. I also love the nursing tank top and pumping bra...Can't say enough about the brand."
    - Abby G.

    The Everything Bra 

  • ★★★★★

    Life Changing Bra

    "This bra is amazing. Very easy to insert flanges to pump and also discrete. Love that this doesn’t have extra padding or two layers like other pumping bras."
    - Gabby M.

    The Do Anything Bra 

  • ★★★★★

    The BEST postpartum panty

    "These panties are the best of both worlds. Unbelievable soft and supremely comfortable. The leg holes don't dig at all...plus the waistband is far above the c-section incision."
    - Anonymous

    The All-In Panty 
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Meet Our Expert Advisors

  • Dr. Emily Oster

    PHD
    Professor of Economics, Brown University; Author of Expecting Better, Crib Sheet, The Family Firm

  • Andrea Syms-Brown

    IBCLC
    Former President and Education Director of the NY Lactation Consultant Association, Founder of Baby in the Family LLC

  • Dr. Sunita Osborn

    PSYD, MA
    Clinical Psychologist, Author of the Miscarriage Map and the Miscarriage Map Workbook

  • Dr. Shieva Ghofrany

    MD
    Board Certified OB/GYN, MD, FACOG, Integrated Medicine, Founder of Tribe Called V

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