Privacy Policy

Effective Date: September 4, 2019

Welcome to Bodily! This Matters, Inc. d/b/a/ Bodily (“Bodily”, “we”, us” or “our”) respects the privacy of our users. This Privacy Policy describes how we collect, use, and share certain information about you (“you,” “your,” “user”) in connection with our website and service (the “Services”) which are located at (the “Website”). It also explains your rights and choices with respect to such information and the steps you can take to protect your privacy.

Please read this policy carefully. By visiting or using the Service, clicking “I agree” or any other button indicating your acceptance of this Privacy Policy, or otherwise providing information to Bodily, you are consenting to the collection, use, and sharing of your information as described in this Privacy Policy.

Information that We Collect

We and our service providers collect a variety of information through the Services. We collect information from you directly when you provide it to us through the Services and when you engage in certain actions on the Services. We may also automatically collect certain information about you and your computer, smartphone, or other device when you use, access, or interact with our Service. This information includes, but is not limited to:

  • Account and profile information. In order to create an account for you on Bodily, we collect a username, email address, and password. Creating an account is optional.
  • Health-related information. You may all provide us with information about your current health situation, for example, that you are pregnant or postpartum. This information is completely optional. If you provide it, we may associate it with any account you have created.
  • Information for order fulfillment. In order to fulfill any orders you place for products we offer through Bodily, we and our service providers collect your name, email address phone number, and billing and shipping address. Our service provider, Shopify, will also collect your payment information, such as credit or debit card number, expiration date, and security code.
  • Surveys and Polling. You may participate in optional surveys and interactive polling about your experiences with pregnancy and motherhood. We do not associate your responses to surveys and polling with you or your account. We simply display the aggregate responses of all participants and do not identify any individual participant.
  • Social media information. Bodily may allow users to log in to the Services using a third-party social media service, such as Facebook. If you choose to do so, we may collect and store information about you from the social media provider, including, for example, your name, username, email address, and available profile information, such as your public profile URL, profile photo, birthdate, gender, and address. We will ask for your consent prior to your logging in to the Services using your social media account or connecting your social media account to the Services.
  • Other information you provide to us directly, such as when you contact us or subscribe to our emails. We and our service providers collect and store your information when you communicate with us through the Services, such as through any “Contact” or “Help” feature, including chat feature on the Services. If you use the chat feature, we collect and store the contents of your chat messages. We also collect your email address when you provide it to us in order to subscribe to our emails and newsletters. We collect and treat any additional information you directly provide to us in accordance with this Privacy Policy.
  • Information collected automatically. When you use our Services, we or our third-party service providers may automatically receive and record certain information. For example, this may include information about your use of the Services during your current session and over time (including the pages you view and the files you download), the date and time of your visit, how you interact with the Services including mouse movements and mouse clicks, links you click, searches conducted, the website visited before navigating to the Services, your software and hardware attributes (including browser and operating system type and version, device type, and device identifiers, such as IDFA or Google Ad ID), and your general location inferred from IP address. To obtain such information, we or our third-party service providers may use the following technologies to recognize your device and collect information about your Services usage:
    • Server logs. When you use the Services, we automatically receive and record certain information from your computer (or other device) and your browser. To obtain such information, we may use server logs or applications that recognize your device and gather information about its online activity.
    • Cookies. We also use cookies on the Services. Cookies are small files that are stored on your device by your web browser. A cookie allows us to recognize whether you have visited before and may store user preferences or other information. We also use cookies for analytics and advertising purposes as described below in the section “Analytics and Interest-Based Advertising.” If you are concerned about having cookies on your device, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your device. However, if you choose to block or delete cookies, certain features of the Services may not operate correctly.
    • Web beacons, tags, pixels, and similar technologies. The Services and the emails that you receive from Bodily may use an application known as a “web beacon” (also known as a “tag” or “pixel”) and similar technologies. Web beacons are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. For example, it may allow an email sender to determine whether a user has opened a particular email.
    • Local storage. We and our service providers may use Local Storage Objects (LSOs) such as HTML5. Your browser may offer its own management tool to manage LSOs.

We may combine information collected through the Services with information that we collect in other contexts, such as information from our email communications or phone calls with you or data we collect offline. We will treat such combined information in accordance with this Privacy Policy.

What do we do with your information?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.

Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

How We Use Information that We Collect

We and our service providers use the information that we collect for a variety of purposes, including:

  • Providing the Services. To create an account for you on Bodily, to provide you with our Services, to fulfill orders you place, to respond to your inquiries, for quality control purposes, and for other purposes related to managing our business;
  • Communicating with you. To communicate with you regarding your account and orders, updates regarding our Services, and other administrative issues, and to respond to your questions or requests;
  • Screening orders for potential risk or fraud. Our service provider, Shopify, performs regular screening on orders and customers to protect against fraud or other legal risks.
  • Sending newsletters or other promotional messages. To send you newsletters or other promotional messages regarding our Services or other services that may be of interest to you;
  • Conducting analytics and improving our Service. To count and recognize users of the Services, analyze how the Services are used, improve the Services and the user experience, create new products and services, and conduct analytics, including as described in the section below titled “Analytics and Interest-based Advertising”;
  • Tailoring our content and advertisements. To tailor content on the Services and target our advertising, including as described in the section below titled “Analytics and Interest-based Advertising”;
  • Compiling aggregated and de-identified information. To compile aggregated and de-identified statistics or reports that we may share with our partners or other third parties;
  • Legal purposes. For legal or other necessary purposes, including as described below in the section below titled “How We Share information.”
  • Lawful business purposes. Where permitted by law, for other purposes related to managing our business.

How We Share Information

We share information with third parties for a variety of reasons, including as follows:

  • Other Users. When you respond to a survey on our site, you and other users can see aggregated, non-personally identifiable, responses of other users.
  • Service providers. We use third-party service providers to help us manage and improve our Services. For example, we use third parties to host our website and perform data storage and processing services, provide shopping and payment processing services, order fulfillment and shipping services, send emails, perform analytics, and provide a messaging helpdesk platform, among others. In particular, we use Shopify to power our online store. You can read more about how Shopify uses your information here. We also integrate with Gorgias to facilitate, among other things, chats with our Help Desk. You can read more about how Gorgias uses your information here.
  • Facebook Custom Audiences and Similar Programs. We may partner with Facebook, Twitter, and other social media partners to deliver advertisements to our users via Facebook Custom Audiences or similar third-party programs. In order to identify and reach our users on Facebook or another third-party service, we may share information such as an email address. For more information about custom audience targeting and how to adjust your social media advertising preferences, please review the privacy policy of your social media provider.
  • Third-party plugins. The Services may also integrate third-party plugins (such as a button allowing you to share a page to Facebook). Even if you do not click on these plugins, they may collect information about you, such as your IP address and the pages that you view. They also may set and/or access cookies or use similar technologies. These plugins are governed by the privacy policies of the companies providing them.
  • Legal purposes. We may use or share your information with third parties when we believe, in our sole reasonable discretion, that doing so is necessary:
    • To comply with applicable law or a court order, subpoena, or other legal process;
    • To investigate, prevent, or take action regarding illegal or prohibited activities, suspected fraud, violations of our rules or terms and conditions, or situations involving threats to other athletes, volunteers or users, our property, or the property or physical safety of any person or third party;
    • To establish, protect, or exercise our legal rights or defend against legal claims.
  • Organizational transfers. We may share your information with third parties to facilitate the financing, securitization, insuring, merger, acquisition, sale, assignment, bankruptcy, or other disposal of all or part of our organization or assets.
  • Aggregated and de-identified information. We may share aggregated and de-identified information with third parties, such as by publishing or sharing reports with third parties about trends in the usage of Bodily’s Services.

Analytics and Interest-based Advertising

We partner with certain third-party service providers to collect information to engage in analytics, auditing, research, and reporting. These third parties may use server logs, web beacons, tags, pixels, and similar technologies, and they may set and access cookies on your computer or other device.

In particular, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here or opt out of the use of cookies in web browsers by Google Analytics by clicking here. We also use FullStory. The FullStory analytics service uses heat mapping and records mouse movements, clicks, scrolls, and keystrokes during your use of our site. This information helps us identify and address technical issues and understand usage of our Services, which we use to improve the Services for you. You can opt-out of our use of FullStory here.

We also partner with third parties to provide advertising services that are targeted based on your online activities across websites, mobile apps, and devices over time (commonly referred to as “interest-based advertising”). Our advertising partners may collect information about your activities on our Services on your current device and combine it with information about your activities on other websites, mobile apps, and devices. They may collect such information using server logs, cookies, web beacons, tags, pixels, mobile advertising IDs (such as Apple’s IDFA or Google’s Advertising ID), cross-device linking, and similar technologies. For example, our advertising partners may use the fact that you visited our website to target advertising to you on other websites and mobile apps on your current device or on other devices you use. They may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that information about your activity on websites or apps on your current browser or device may be combined and used with information collected from your other browsers or devices. You can opt out of interest-based advertising in web browsers and mobile apps on your current browser or device by following the instructions below.

For more information about interest-based advertising and cross-device linking, please visit the Network Advertising Initiative website and the Digital Advertising Alliance website. You may opt out of interest-based advertising and cross-device linking in web browsers and mobile apps on your current browser or device by following the instructions below.

  • Web Browser Opt-Out. To opt out in web browsers, please visit and To help preserve the choices that you make in the DAA’s WebChoices page, you can install the DAA’s “Protect My Choices” extension that is available at
  • Mobile Application Opt-Out. To opt out in mobile apps, you can adjust the advertising preferences on your mobile device (for example, in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking, and in Android, visit Settings > Google > Ads > Opt out of interest-based ads). You can also opt out for companies that participate in the Digital Advertising Alliance’s AppChoices tool by downloading it here and following the instructions in the app. For more information about opting out on mobile devices, please see here.

Please note that the opt-outs described above will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile advertising identifiers, change browsers (including upgrading certain browsers), or use a different device, any opt-out cookie or tool may no longer work, and you will need to opt out again. Our Service does not respond to Do Not Track signals at this time.

Third-Party Links, Websites, and Apps

The Services may contain links to websites, apps, or services of other third parties. If you follow a link to any of these websites, apps, or services, please note that these websites, apps, and services have their own privacy policies. We are not responsible for the privacy practices of other websites or the information you share through such other websites. We encourage our users to be aware when they leave the Services and to read the privacy policies applicable to such third-party websites. This Privacy Policy applies solely to information collected in connection with the Services.

Data Security and Retention

Bodily uses physical, technical, and administrative safeguards to protect your information against loss or unauthorized access, use, modification, or deletion. However, no security program is 100% secure, and thus we cannot guarantee the absolute security of your information. Bodily retains your information for as long as reasonably necessary for its legitimate business purposes, to provide the Services to you, to fulfill the purposes described in this Privacy Policy, or as required by law.

Your Rights and Choices

You may review your account information on Bodily at any time by logging in and viewing your profile. You may update your email address and password, phone number, and billing and shipping address at any time through your profile.

You may unsubscribe from promotional communications from us by clicking the “Unsubscribe” link at the bottom of each message. Please note, you will still receive administrative messages related to your account from us.

If you would like to opt-out of interest-based advertising, please follow the instructions in the above section “Analytics and Interest-based Advertising.”

You may have rights under applicable laws to request access to, correction of, deletion of, or restrictions on the processing of certain information. You may also have rights under applicable laws to opt out of or withdraw consent to further processing, request copies of your personal data, or lodge a complaint with a data protection authority in your jurisdiction. To make such request and/or inquire about such rights, please send us an email at For your protection, we may only implement requests related to information that we have associated with the email address used to send us your request, and we may need to verify your identity before implementing your request.

Information for Individuals Outside the United States

The information that we collect through or in connection with our Services is controlled by This Matters, Inc. (d/b/a Bodily), which is headquartered in the United States at the address listed in the “Contacting Us” section below. The data that we collect through or in connection with our Services is transferred to and processed in the United States for the purposes described above. Bodily also may subcontract the processing of your data to, or otherwise share your data with, third parties in the United States or other countries outside your country of residence. The data protection laws in these countries may be different from, and less stringent than, those in your country of residence. By visiting or using the Services, clicking “I agree” or any other button indicating your acceptance of this Privacy Policy, or otherwise providing information to Bodily, you expressly consent to such transfer and processing.

Children’s Privacy

The Services are not intended for nor directed to individuals under the age of 18. We request that such individuals do not provide information to us through the Services.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically in the future. If we make any changes, we will post the revised Privacy Policy on our website with an effective date indicating when the revised Privacy Policy will take effect. Your continued use of our Services will serve as an acceptance of any changes to the Policy. We encourage you to review this Privacy Policy periodically.

Contacting Us

If you have any questions or comments regarding our Privacy Policy, please email us at or contact us at:

It’s Bodily, Attn: Privacy Compliance Officer, This Matters, Inc., 53 Bridge Street, Unit 601, Brooklyn NY 11201, United States