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Featured Products

  • Designed to comfortably fit your body from maternity through every stage of breastfeeding and beyond. Catherine is 5 months postpartum and wears a size M.

    The Everything Bra

    The Everything Bra

    4.6
    Rated 4.6 out of 5 stars
    2,345
    $49.90
    $49.90

    BLACK FRIDAY SAVINGS

    A barely-there maternity-to-postpartum bra co-designed with an IBCLC—built to last long after nursing ends.
  • Shown in Dusk.

    The Do Anything Bra

    The Do Anything Bra

    4.3
    Rated 4.3 out of 5 stars
    1,485
    From $43.50
    $58.00 From $43.50

    BLACK FRIDAY SAVINGS

    4-in-1 pumping and nursing bra made from a single-layer of soft, silky fabric to look and feel like your favorite *regular* bra
    Sale
  • Craveably comfortable maternity-to-postpartum and C-section panty. Shown in Black/Lavender Haze/Grey.

    The All-In Panty: 5-Pack & Save

    Bundle & Save 15%

    The All-In Panty: 5-Pack & Save

    4.5
    Rated 4.5 out of 5 stars
    1,560
    $59.50
    $70.00 $59.50

    BLACK FRIDAY SAVINGS

    The most comfortable maternity-to-postpartum and C-Section panty.
    Sale
  • Available in Full Coverage and Low Profile for your all-day coverage needs.

    Non-Slip Breast Pads: Full Coverage

    Non-Slip Breast Pads: Full Coverage

    4.5
    Rated 4.5 out of 5 stars
    120
    $24.00
    $24.00
    Max leak protection. 4 pairs.
  • Shown in Lumen.

    The So Easy Bra

    The So Easy Bra

    4.6
    Rated 4.6 out of 5 stars
    229
    $49.90
    $49.90

    BLACK FRIDAY SAVINGS

    Your “I’m ready for jeans again” bra—with a hint more shape and support, buttery soft, with a v-neck style that’s great for pull-down feeding.
  • Soft, stretchy straps let you quickly pull down cups below your breast and stay comfortably out of the way while you nurse. Shown in Lavender Haze.

    The Effortless Bra

    The Effortless Bra

    4.8
    Rated 4.8 out of 5 stars
    507
    $49.90
    $49.90

    BLACK FRIDAY SAVINGS

    A sleek, pull-down bra that makes nursing effortless—built for 24/7 comfort from pregnancy through postpartum.
  • Belly Band

    Belly Band

    Belly Band

    4.5
    Rated 4.5 out of 5 stars
    102
    $49.90
    $49.90

    BLACK FRIDAY SAVINGS

    Adjustable postpartum belly band with targeted support you control
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Read Up

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I've Shared... Will You?

There are so many shared physiological experiences that happen to our bodies that we simply don’t talk about.

Sharing our stories is the first step to making change. We've shared, will you?

LEARN MORE

Testimonials

  • ★★★★★

    My favorite nursing bra

    "Love this bra! I've brought so many different brands and none compare. I also love the nursing tank top and pumping bra...Can't say enough about the brand."
    - Abby G.

    The Everything Bra 

  • ★★★★★

    Life Changing Bra

    "This bra is amazing. Very easy to insert flanges to pump and also discrete. Love that this doesn’t have extra padding or two layers like other pumping bras."
    - Gabby M.

    The Do Anything Bra 

  • ★★★★★

    The BEST postpartum panty

    "These panties are the best of both worlds. Unbelievable soft and supremely comfortable. The leg holes don't dig at all...plus the waistband is far above the c-section incision."
    - Anonymous

    The All-In Panty 
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Meet Our Expert Advisors

  • Dr. Emily Oster

    PHD
    Professor of Economics, Brown University; Author of Expecting Better, Crib Sheet, The Family Firm

  • Andrea Syms-Brown

    IBCLC
    Former President and Education Director of the NY Lactation Consultant Association, Founder of Baby in the Family LLC

  • Dr. Sunita Osborn

    PSYD, MA
    Clinical Psychologist, Author of the Miscarriage Map and the Miscarriage Map Workbook

  • Dr. Shieva Ghofrany

    MD
    Board Certified OB/GYN, MD, FACOG, Integrated Medicine, Founder of Tribe Called V

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